Person-based intent in Slack overview

Person-based Intent in Slack alerts sellers when someone visits their website by recommending contacts based on the seller’s account list subscription. When an unknown individual visits a website, an alert appears in the Demandbase Slack application showing 5 or more recommended contacts sourced from Demandbase’s third-party database. Each recommended contact displays a star rating indicating Demandbase’s confidence level that they are the person showing intent for that specific web page. When the visitor is a known contact, the alert identifies them as a Known Web Visitor with that contact’s details.

Clicking on a contact opens their full profile. Depending on the user’s license, they are routed to either Demandbase for Marketing or Demandbase for Sales, and taken directly to that contact’s record in the appropriate application. From the contact record, users can research the contact further or take actions such as adding them to a sales engagement sequence or adding them to a CRM.

The third-party contact recommendations are based on anonymous account-level intent and the personas defined within the buying group. This helps sellers identify potential unknown website visitors and determine who to reach out to.