Native Outreach integration

Demandbase’s native integration with Outreach allows sellers to access account and prospect intelligence directly within the Outreach platform without switching between tools.

A Demandbase Tile is available on the Account and Prospect Overview tabs in Outreach, displaying contact info, intent, mutual connections, communication history, and engagement activity.

From the Account Tab, users can navigate in one click to an expanded view of Demandbase for Sales. This view includes account-level insights organized across several tabs.

The account details page shows: Industry Profile with common challenges, trends, call prep questions, and industry size and structure; Family Tree covering subsidiaries, acquisitions, international divisions, branches, and corporate relationships; Tech Profile identifying technologies in use at the account, including integration partners and competitive technologies; Financials with the latest data for public companies; and Similar Accounts to identify companies in the same industry.

The Engagement Tab contains: a Timeline of deal story and engagement activities grouped by persona; Intent data showing top and trending keywords from web pages being read by users at the account, sorted by intent strength; Highlights showing the most engaged people at the account; Activities listing the most engaged contacts and their Engagement Minutes; a Heatmap of Engagement Minutes based on selected database fields; and Communication History covering all emails and meetings between the seller’s company and the account.

The People Tab displays profile information including phone number, email, location, and employment history for contacts associated with the account. It includes quick links to LinkedIn, Twitter, and Google search results, a connection chart identifying shared contacts, and a list of current and former employees. Users can also create a new task for the account via the Outreach sidebar. Clicking an individual’s name opens a pop-up with key contact details and a link to their full profile.

The Insights Tab includes News, Blog posts, and Twitter posts related to the account.

All tabs available in the Account Tab are also present in the Prospect and Opportunity tabs in Outreach.

The integration includes a Custom Tab with the Demandbase for Sales standalone application, enabling users to search Demandbase’s third-party company and contact database, build prospect lists, and set up connections.