JourneyIQ overview

Demandbase Campaign Builder with JourneyIQ allows users to set up and manage multi-stage marketing campaigns. The process begins with entering core campaign details including campaign name, flight dates, and account list. Users then select an account list and intent keywords to target impactful accounts across the full funnel.

Audience targeting includes selecting buying groups, known contacts, and personas. Journey Targeting lets users choose a specific journey and define targeting funnels to guide buyers through distinct paths. Users set outcomes and optimization goals for each funnel stage and use a drag-and-drop interface to assign journey stages to funnels.

Ad groups are assigned to each journey stage to deliver relevant creative at each point in the buying journey. Users set an overall campaign budget and select an ad plan, then allocate bid priorities across stages to control how Demandbase bids on accounts at each stage.

The final step is a full review of all campaign details before publishing and launching the campaign.