Find the right accounts

Demandbase helps identify accounts most likely to convert using predictive analytics, intent data, and engagement signals.

The analytics dashboard provides a summary view of known and unknown accounts showing intent and engagement. Users can filter by account list to find accounts with high predictive scores and high intent.

Pipeline Predict identifies which accounts within a selected list are likely to become an opportunity within the next 30 days, allowing prioritization of accounts with a “highly likely” score.

Qualification Score indicates how well an account matches the ideal customer profile. A “highly qualified” score means the account fits the ICP and should be prioritized for outreach.

Intent Keywords show what target accounts are researching across the web. Users can create keyword sets tied to their product and build account lists filtered by high or trending intent to focus on accounts showing active interest.

Discovered by Demandbase surfaces accounts that may not already be in the user’s pipeline. These accounts have visited the website, are highly qualified, or are showing product intent. This feature supports expanding the total addressable market and identifying greenfield accounts.

Site Analytics shows which accounts are visiting the website, which specific pages they viewed, and total page view counts. This data can inform content and outreach based on pages visited.

The intent page displays top intent keywords at the account level and across a selected account list, helping prioritize accounts and tailor messaging based on trending keywords.