Banking overview

Demandbase for Banking Overview covers how banks can identify, target, and engage accounts using intent data, site analytics, and advertising tools.

To find the right accounts, Demandbase surfaces buyer intent by allowing users to configure keywords tied to specific banking services such as fiduciary management, corporate banking, commercial financing, lines of credit, and merchant services. The Intent Engagement page displays which accounts are showing intent for those products. Demandbase Intent draws from over 18 billion daily signals across more than 600,000 keywords to generate buying signals.

Site Analytics identifies both known and unknown accounts visiting commercial banking web pages. The Accounts tab shows which pages a specific account has visited. The Pages tab shows which accounts have visited a specific page.

From Site Analytics, users can select accounts and open the Take Action menu to add accounts to a new or existing list in Demandbase or trigger actions in connected integrations such as a CRM.

Demandbase Advertising enables targeted and personalized ad campaigns based on journey stage, intent, engagement data, website analytics, and firmographics, replacing broad-reach marketing with account-specific messaging.