Post Date: Feb 14, 2018
Effective Date: Mar 16, 2018
Demandbase collects data from you automatically when you visit Demandbase Sites through the use of web beacons and cookies. We automatically receive data from your browser, some of which may be considered personal data in your jurisdiction, such as IP address and cookie ID. We also collect analytics and log data such as browser version, pages accessed and clickstream, operating system version, additional session information, and timestamps.
Demandbase sponsored promotions and marketing and the Demandbase Site may allow you to provide contact information, billing information, ask questions, register, or provide other information, some of which may be personal data that directly or indirectly identifies you, such as your name, email address, and contact details.
We may receive data about you from other sources, such as third party partners, email marketing campaigns, public sources, and marketing partners. Such third party data may include demographic information.
For automatic data collection, Demandbase uses tracking pixels, web beacons, and cookies to collect information. Demandbase may use these technologies either alone or in conjunction with each other.
In most situations, such as providing its core services, access to the Demandbase Platforms, and oftentimes when we collect data through our technology, Demandbase will process personal information when needed to fulfill a contract or as required under law. Demandbase may also process data when it’s in its legitimate interests (such as improving its services) or the legitimate interests of its customers. Demandbase will only use the legitimate interest basis to process data in the event that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. In the event you voluntarily provide us with personal information, we will use the consent of the individual basis to process personal information.
Customers and other third parties may combine the data we share (including personal and demographic data) with additional data they have. Demandbase offers a real-time platform, so data provided by the Demandbase Platforms, its services, and technology, and other related data collected and derived may be shared with third parties in real-time.
Demandbase takes reasonable steps to safeguard the information we collect through the Demandbase Site and Partner Sites, such as employing measures like encryption or hashing, where appropriate. Demandbase takes reasonable measures to prevent against loss, misuse and unauthorized access, disclosure, alteration and destruction.
In the event you suspect a vulnerability, please share such details confidentially with Demandbase at firstname.lastname@example.org. You should provide exact details of the suspected vulnerability so that Demandbase can verify and reproduce your results. Please do not publish or share any details of the suspected vulnerability with third parties or online except with Demandbase’s permission once resolved.
Demandbase encourages you to choose a secure and secret password for your account. You should not disclose your Demandbase password to anyone. If you share your password, account details, or information within, please take note that you are responsible for all actions taken in the name of your account. If you suspect that your password has been compromised, you must immediately notify Demandbase and change your password.
Demandbase encourages you to learn about phishing and social engineering. You should never provide any personal information via email to any email you suspect comes from Demandbase. If you need to change or update your account information, we encourage you to log directly into the Demandbase Site to change, update or modify your personal information. If you believe that you received a request for personal information in an email potentially sent by Demandbase, please contact us immediately at email@example.com.
Information that Demandbase collects, including personal information such as contact or billing information and advertising cookie data, may be transferred to and maintained on services in a jurisdiction with less protective privacy protections than yours. Demandbase processes and stores information in the United States and other countries.
We retain information collected as we deem necessary to fulfill our business purposes in this Statement, as permitted by law, and in accordance with any applicable internal data retention policies or applicable agreements.
In the event we send marketing emails to you, we will include an “unsubscribe” link at the bottom of all of our emails. Click the link to unsubscribe and Demandbase will remove you from future emails within a reasonable amount of time.
Demandbase services are designed to make B2B advertising more relevant to your business needs. Opting-out of interest-based advertising won’t affect the number of ads that you see or allow you to opt-out of advertising; however, opting-out will make ads less relevant to you and your interests and allow you to opt-out of advertising from Demandbase.
When serving interest-based advertising to you, Demandbase includes the Digital Advertising Alliance’s (“DAA”) AdChoices icon within such ads. This icon generally appears as in one of the corners of the ad and may be accompanied by text such as “AdChoices.” You can click on the icon to learn more about the ad and to opt-out of receiving ads from Demandbase in the future. Demandbase adheres to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. To learn more about the DAA and the AdChoices Icon, and to opt-out of interest-based advertising delivered by other participating companies, please visit:
The DAA opt-out requires the ability to set an opt-out cookie in your browser. Your opt-out choices only apply to the particular browser and device from which you have opted-out (ex. work computer vs. personal computer) and only to the applicable advertising channel (you may still receive interest-based advertising in-app or email marketing if you opt-out via web browser cookies). Please note that if you delete, block, or otherwise restrict cookies or change your cookie preferences, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
To opt-out of Demandbase interest based advertising, click here.
Some browsers have incorporated “Do Not Track” (DNT) features, Demandbase does not respond to DNT signals.
Demandbase does not direct Demandbase Sites or services to children under 16 and does not knowingly collect information from children under 16.
If you have any questions about our privacy practices or this policy, please contact us at privacy(at)demandbase.com, or write us at:
680 Folsom Street #400
San Francisco, CA 94107
If you raise a concern regarding your data, we will take reasonable steps to investigate and attempt to resolve any complaints or disputes.
If you have a business account with Demandbase, we will communicate with you through the business account contact details. For all others, if you provide us with contact information, we will reach out to you through those provided details.
We have updated our Privacy Notice. Please click here for details.