Best-selling Author Jake Knapp Will Be a Keynote Speaker at Demandbase’s Fourth Annual Marketing Innovation Summit

SAN FRANCISCO – Feb. 28, 2017 – Demandbase, the leader in Account-Based Marketing (ABM), today revealed that Jake Knapp, the New York Times best-selling author of Sprint, will be a keynote speaker at the fourth annual Marketing Innovation Summit. The premier B2B marketing conference takes place April 5-6 at Pier 27 in San Francisco. The full keynote line-up includes Knapp, Mark Patel of McKinsey & Company, Robert Fogarty of Dear World, Laura Ipsen from Oracle and Chris Golec, Founder and CEO of Demandbase. The Marketing Innovation Summit will also feature industry experts from companies such as Salesforce, Google, SAP, SiriusDecisions and TOPO.

During his 10 years at Google, Knapp created the Design Sprint process, and has worked with more than 100 startups including Nest, Slack, 23andMe and Uber. He speaks frequently about innovation at top-tier academic institutions including Stanford University, University of California at Berkeley, Columbia University and Harvard University. His writing on startups and productivity has appeared in Fast Company, TechCrunch, Slate and LifeHacker.

More than 90 percent of marketers believe Account-Based Marketing is essential, and of those practicing ABM, 96 percent are already seeing remarkable results. Demandbase expects more than 700 conference attendees this year who will have the opportunity to increase their ABM expertise by hearing insights and best practices from more than 20 B2B thought leaders and ABM practitioners. Keynotes on topics such as the Design Sprint process will help B2B marketers understand how they can move quickly to implement their ABM strategies. Attendees will also have access to two levels of ABM certification (Foundations and Advanced).

Continuous updates on the agenda, sessions, speakers and sponsors can be found on the Marketing Innovation Summit website and by following #ABMSUMMIT on Twitter. To register, please visit www.marketinginnovationsummit.com.