SAN FRANCISCO, CA – May 5, 2011 – Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced that Jennifer Pockell-Wilson has joined the company as Vice President, Marketing and Demand Operations to bridge the company’s sales and marketing organizations and drive the company’s lead generation efforts. Before joining Demandbase, Pockell-Wilson was Senior Director of Global Marketing Operations at Polycom, where she created and managed the company’s award-winning marketing operations organization and created a lead generation process that increased conversion rates and customer responses worldwide by 40 percent while providing the global organization alignment to the impact of their demand efforts.
“With nearly two decades of experience in marketing focused on the technology sector, Jennifer is perfectly suited to move our marketing and sales processes to the next level. She has a proven track record of driving company growth through her unique approach to unifying marketing and sales organizations in order to drive corporate alignment and revenue,” said Greg Ott, Demandbase CMO. “We expect Jennifer’s expertise and approach to be instrumental in driving our marketing and sales organizations to generate more leads and turn marketing programs into sales, as well as applying that expertise to help make our customer’s marketing more successful.”
In 2010, Pockell-Wilson was acknowledged as a leader in best practices by Sirius Decisions and as a leader in the productive partnership between sales and marketing by Eloqua. Throughout her career, she has served in roles which built her expertise around CRM management, marketing automation, data quality and management tools and processes. She has served in marketing and operational roles at Hyperion,WingateWeb, Intraware and PeopleSoft. Jennifer’s early career included management consulting roles atErnst & Young LLP, DSSI and Lotus Development Corporation. She holds a master’s degree in business from the University of California, Davis.
“Demandbase is changing the way companies market to businesses online with innovative technology, and I look forward to leveraging my expertise to market its products and drive sales,” said Pockell-Wilson. “Demandbase is adopting a data-driven and web forward approach to managing revenue and demand creation. By integrating market-leading processes and Demandbase’s own technologies, I know we can boost overall leads, convert those opportunities to sales, and increase revenue.”