Gina Bianchini and Nir Eyal to Keynote Demandbase’s Third Annual Marketing Innovation Summit for B2B

Oracle Marketing Cloud Signs On as Platinum Sponsor

SAN FRANCISCO, Calif., Feb. 2, 2016- Demandbase, the leader in Account-Based Marketing (ABM), today announced that Gina Bianchini, CEO and founder of Mightybell, and best-selling author Nir Eyal will be keynote speakers at the third annual Marketing Innovation Summit for B2B. This premier B2B marketing thought leadership conference, of which Oracle is lead sponsor, takes place April 20-21 at Pier 27 in San Francisco, and brings together B2B marketers from leading and emerging brands from around the world.

Gina Bianchini is an expert in creating specialized professional networks online and offline. Prior to Mightybell, she was an Executive-in-Residence at Andreessen Horowitz and co-founded Ning, Inc. with Marc Andreessen, which became one of fastest growing early social platform and a top 100 global site. Bianchini has been featured on Charlie Rose, CNBC and CNN and is also the co-founder of Sheryl Sandberg’s, an organization that works to empower women across the globe. Nir Eyal, a well-known author, educator and entrepreneur, will discuss the intersection of psychology, technology, and business; and in particular, how technology shapes behavior by creating new habits. Eyal is the founder of two technology companies, including `AdNectar; a visiting professor at the Stanford Graduate School of Business; and the author of Hooked: How to Build Habit-Forming Products, which debuted on the Wall Street Journal best-seller list.

“B2B marketing has never seen as much growth and innovation as it has today,” said Chris Golec, founder and CEO of Demandbase. “Gina and Nir are leading visionaries in the space who have contributed to this explosive rise and B2B marketers can translate their lessons to the every day challenges they face. We’re proud to host the 2016 Marketing Innovation Summit for the third consecutive year, bringing together progressive marketers to drive conversations around ABM, the latest technology and trends changing the industry.”

The Marketing Innovation Summit for B2B will also feature speakers from market leaders including Oracle, Salesforce, SiriusDecisions, Atmel, Heinz Marketing and more. Attendees at this year’s event will learn how to create a winning ABM strategy that drives business results; hear success stories from leading B2B brands; and interact with like-minded B2B marketers and technology providers on how to address the converging world of marketing and advertising.

To register, and for continuous updates on the agenda, sessions, speaker and sponsors, visit: Marketing Innovation Summit for B2B and follow #B2BSUMMIT on Twitter. You can also watch last year’s highlight video here.

@Ginab and @Nireyal to keynote @Demandbase’s 3rd annual #B2BSummit sponsored by @OracleMktgCloud

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About Demandbase

Demandbase, the leader in Account-Based Marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. The Demandbase B2B Data Cloud is the definitive B2B database and technology for targeting accounts and specific segments within those accounts. The B2B Data Cloud supports customers across their existing, full marketing technology stack and powers The Demandbase B2B Marketing Cloud, which is the only subscription-based ad targeting and web personalization solution that lets marketers connect campaigns directly to revenue. The B2B Marketing Cloud is powered by patented technology, which allows companies to identify the accounts they value most and personalize their digital marketing efforts to them. With Demandbase, businesses can target, engage, convert and retain the customers that matter most to their bottom line. Enterprise leaders and high-growth companies such as Adobe,, Box, CSC, DocuSign, Dell and others use Demandbase to drive Account-Based Marketing and maximize their marketing performance. More information can be found at

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Elisa Greene |


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