Gina Bianchini and Nir Eyal to Keynote Demandbase’s Third Annual Marketing Innovation Summit for B2B
SAN FRANCISCO, Calif., Feb. 2, 2016- Demandbase the leader in Account-Based Marketing (ABM), today announced that Gina Bianchini, CEO and founder of Mightybell, and best-selling author Nir Eyal will be keynote speakers at the third annual Marketing Innovation Summit for B2B. This premier B2B marketing thought leadership conference, of which Oracle is lead sponsor, takes place April 20-21 at Pier 27 in San Francisco, and brings together B2B marketers from leading and emerging brands from around the world.
Gina Bianchini is an expert in creating specialized professional networks online and offline. Prior to Mightybell, she was an Executive-in-Residence at Andreessen Horowitz and co-founded Ning, Inc. with Marc Andreessen, which became one of fastest growing early social platform and a top 100 global site. Bianchini has been featured on Charlie Rose, CNBC and CNN and is also the co-founder of Sheryl Sandberg’s Leanin.org, an organization that works to empower women across the globe. Nir Eyal, a well-known author, educator and entrepreneur, will discuss the intersection of psychology, technology, and business; and in particular, how technology shapes behavior by creating new habits. Eyal is the founder of two technology companies, including `AdNectar; a visiting professor at the Stanford Graduate School of Business; and the author of Hooked: How to Build Habit-Forming Products, which debuted on the Wall Street Journal best-seller list.
“B2B marketing has never seen as much growth and innovation as it has today,” said Chris Golec, founder and CEO of Demandbase. “Gina and Nir are leading visionaries in the space who have contributed to this explosive rise and B2B marketers can translate their lessons to the every day challenges they face. We’re proud to host the 2016 Marketing Innovation Summit for the third consecutive year, bringing together progressive marketers to drive conversations around ABM, the latest technology and trends changing the industry.”
The Marketing Innovation Summit for B2B will also feature speakers from market leaders including Oracle, Salesforce, SiriusDecisions, Atmel, Heinz Marketing and more. Attendees at this year’s event will learn how to create a winning ABM strategy that drives business results; hear success stories from leading B2B brands; and interact with like-minded B2B marketers and technology providers on how to address the converging world of marketing and advertising.
About Demandbase
Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. We combine your sales and marketing data with our validated B2B data and AI to create Account Intelligence that informs every step of your buyer’s journey.
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