Demandbase Hires Peter Isaacson as Chief Marketing Officer

Technology Marketing Veteran To Shape Market Development and Execution for Fast Growing B2B Marketing Company

SAN FRANCISCO — April 15, 2014 — Demandbase, Inc., the B2B targeting and personalization company, today announced that Peter Isaacson has joined the company as Chief Marketing Officer. In this role, Isaacson will be responsible for the company’s overall marketing strategy and execution — including corporate, product and field marketing — closely aligning marketing strategies with increased revenue and business results. Prior to joining Demandbase, Isaacson served as CMO at Castlight Health (NYSE: CSLT), a leading provider of enterprise healthcare cloud software, where he was responsible for the company’s overall marketing strategy and execution and helped scale the company prior to their IPO.

“With his unique combination of advertising and field marketing experience, and a proven track record of successfully creating new industry categories and bringing them to scale, Peter was the standout candidate to lead our marketing organization,” said Chris Golec, CEO, Demandbase. “He rounds out our leadership team with the expertise required to innovate the marketing and product development strategies that will increase the growth trajectory and adoption of our B2B marketing solutions.”

Prior to Castlight, Peter was SVP, worldwide marketing at MicroStrategy, and VP at Adobe, where he held several senior level marketing positions for more than 10 years. Isaacson started his career in advertising at Saatchi and Saatchi and Ammirati Puris Lintas. With nearly 25 years of technology marketing experience, and a focus on B2B marketing, Isaacson has the expertise necessary to help define and lead Demandbase’s strategy during this rapid growth period for the company.

“Demandbase is a market leader with proprietary advertising and personalization solutions built for the exploding B2B marketing category”, said Peter Isaacson, CMO, Demandbase. “As ad tech and marketing tech continue to converge, companies are demanding more targeted and personalized programs for their account based marketing. I am looking forward to helping Demandbase capitalize on this extraordinary opportunity.”

To learn more about Demandbase, visit

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

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