Demandbase CEO Chris Golec Named as Industry Leader by BtoB Magazine

Founder of B2B Marketing Technology Company Named Within “Who’s Who in B2B Marketing;” Recognized as Industry Luminary in Digital & Search Category

SAN FRANCISCO, CA – July 25, 2013 – Demandbase, Inc., the targeting and personalization platform for B2B, today announced that CEO and founder, Chris Golec, has been named in BtoB Magazine’s “Who’s Who in BtoB in 2013,” a recognition of top industry leaders that exemplify excellence in the business to business space.

Showcased in BtoB Magazine’s Special Report, Golec is among a notable group of thought leaders across a broad spectrum of the B2B marketing industry, including marketing executives from SAP, Juniper, Xerox, Cisco, IBM, Google, Intel and many more. A number of these companies, including Adobe and Dell, are also Demandbase partners and customers.

According to BtoB, Golec was chosen for Demandbase’s platform solutions, “Over the past year, Demandbase has launched a B2B ad solution for company targeting, enabling the personalization of display ads to website visitors from specific companies. It’s also created a company identification module for Google Analytics and linked its customer analytics technology to”

Demandbase’s platform identifies companies visiting a website and surfaces details such as company name, industry size, revenue, technologies used, and more than 40 other attributes in real time. Without the use of cookies or other tracking mechanisms, Demandbase enables marketers to personalize website experiences and target advertising to their most valuable prospects, across the entire customer lifecycle. Demandbase platform users include Dell, IBM, Rockwell Automation, Motorola, and American Express.

In creating the report, BtoB Magazine focused on 10 categories: marketers, agencies, direct, email, digital and search, business media, social media, demand generation, events and associations. Nominations were submitted by readers, marketing organizations, industry experts and its editorial staff.

Learn more about Demandbase, which is also hiring, here:

About Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit