SAN FRANCISCO, CA — March 25, 2014 — Demandbase, the B2B targeting and personalization company, today announced the first annual Marketing Innovation Summit for B2B. The Summit is a two-day thought-leadership event for digital marketers to learn how technology and marketing innovation come together to transform B2B marketing. The event will be held on May 7-8 at San Francisco’s AT&T Park, and will bring together marketing executives from multiple disciplines, top industry analysts, and marketing technology experts to examine the rapidly changing landscape of B2B marketing and what it takes to be successful.
Billy Beane, famous for revolutionizing the Oakland A’s recruitment strategy, will keynote the event, sharing how strategic implementation of the right data helped lead the A’s team to multiple championships. The Marketing Innovation Summit will also feature speakers from leading marketing technology companies including Salesforce.com, DocuSign, HSBC, CSC, Adobe, Oracle, SAP, Google as well as Laura Ramos, a Vice President and Principal Analyst of Forrester Research, Inc., serving CMO professionals and will speak on the future of B2B marketing and unlocking the power of big data.
“Trillions of dollars is transacted between businesses each year, yet few technologies have been introduced to address the unique needs of these relationships,” said Chris Golec, founder and CEO of Demandbase. “The Marketing Innovation Summit brings together pioneers across the ecosystem to discuss new technologies, results-driven strategies and leadership trends. It’s an opportunity for B2B marketers to share successes and gain critical understanding of where the industry is headed.”
From the future of the marketing cloud to the convergence of advertising and marketing technology, the Marketing Innovation Summit will provide a deep dive into the big data, multichannel interactions and B2B technology that connect digital experiences for businesses and their customers.
The Summit will also include two evening events and tours of the AT&T Park, plus additional activities at the stadium – in the batting cages and beyond. Sponsors include Adobe, Oracle and ON24. Girl Rising, a global campaign in support of girls’ education, will receive 10 percent of all proceeds from the event.
Early registration discounts are available through April 1. Register for the Marketing Innovation Summit for B2B here.
Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit https://www.demandbase.com.