Demandbase Announces Speakers for Inaugural Marketing Innovation Summit at San Francisco’s AT&T Park on May 7th and 8th, 2014

Speakers Include Billy Beane, the Oakland A’s Manager of “Moneyball” Fame, and Executives from Oracle, Adobe,, SAP and More

SAN FRANCISCO, CA — March 25, 2014 — Demandbase, the B2B targeting and personalization company, today announced the first annual Marketing Innovation Summit for B2B. The Summit is a two-day thought-leadership event for digital marketers to learn how technology and marketing innovation come together to transform B2B marketing. The event will be held on May 7-8 at San Francisco’s AT&T Park, and will bring together marketing executives from multiple disciplines, top industry analysts, and marketing technology experts to examine the rapidly changing landscape of B2B marketing and what it takes to be successful.

Billy Beane, famous for revolutionizing the Oakland A’s recruitment strategy, will keynote the event, sharing how strategic implementation of the right data helped lead the A’s team to multiple championships. The Marketing Innovation Summit will also feature speakers from leading marketing technology companies including, DocuSign, HSBC, CSC, Adobe, Oracle, SAP, Google as well as Laura Ramos, a Vice President and Principal Analyst of Forrester Research, Inc., serving CMO professionals and will speak on the future of B2B marketing and unlocking the power of big data.

“Trillions of dollars is transacted between businesses each year, yet few technologies have been introduced to address the unique needs of these relationships,” said Chris Golec, founder and CEO of Demandbase. “The Marketing Innovation Summit brings together pioneers across the ecosystem to discuss new technologies, results-driven strategies and leadership trends. It’s an opportunity for B2B marketers to share successes and gain critical understanding of where the industry is headed.”

From the future of the marketing cloud to the convergence of advertising and marketing technology, the Marketing Innovation Summit will provide a deep dive into the big data, multichannel interactions and B2B technology that connect digital experiences for businesses and their customers.

The Summit will also include two evening events and tours of the AT&T Park, plus additional activities at the stadium – in the batting cages and beyond. Sponsors include Adobe, Oracle and ON24. Girl Rising, a global campaign in support of girls’ education, will receive 10 percent of all proceeds from the event.
Early registration discounts are available through April 1. Register for the Marketing Innovation Summit for B2B here.

About Demandbase
Demandbase is the leader in Account-Based Marketing (ABM) and an indispensable part of the B2B tech stack. The company offers the only end-to-end ABM platform that helps B2B marketers identify, win and grow the accounts that matter most. The biggest and fastest-growing companies in the world, such as Accenture, Adobe, DocuSign, GE, Salesforce, and others, rely on Demandbase to drive their ABM strategy and maximize their marketing performance. The company has been named to the JMP Securities list “The Hot 100: The Best Privately Held Software Companies,” the Deloitte Fast 500, and named a Gartner Cool Vendor for Tech Go-To-Market. In 2019, Demandbase executives authored the definitive book on ABM, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue. For more information, please visit or follow the company on Twitter @Demandbase.

Media Contact
Margo Mendez-Penate