THE ABM INNOVATION TOUR

GET READY FOR WHAT'S NEXT IN B2B MARKETING

Packed with ABM A-listers and taking place across four dates from June through August, the ABM Innovation Tour will tune, tone, and turn up the volume on your marketing strategy. Claim your (virtual) seat for the B2B event of the summer!

IDENTIFY AND ATTRACT

NOW ON DEMAND The foundation of any good strategy is preparation: identifying who your high-value customers are and what motivates them to buy. We delve into how to attract your fanbase and get them listening to compelling content that’s music to their ears.

SPEAKER LINEUP:
Gabe Rogol, Chief Executive Officer, Demandbase | Jon Miller, Chief Product Officer, Demandbase | Peter Isaacson, Chief Marketing Officer, Demandbase | Kathy Macchi, Vice President of Consulting Services, Inverta | Ashley Shailer, VP of Marketing, Inverta | Gina Kilby, Digital Marketing Director, Arcadia | Mimi Rosenheim, Sr. Director of Digital Marketing, Demandbase | Amy Neidlinger, Sr. Director of Product Management, Demandbase

ENGAGE AND PERSONALIZE

NOW ON DEMAND These sessions turn up the volume on how to prepare an ABM strategy that evolves with a modern audience. Hear from customers and industry thought leaders on how to create high-value engagement through integrated, personalized, and “bingeable” experiences.

SPEAKER LINEUP:
Brian Finnerty, VP of Growth Marketing, Demandbase | Mimi Rosenheim, Sr. Director of Digital Marketing, Demandbase | Adrian Chang, Senior Director of Customer Engagement, Informatica | Mark Bornstein, VP of Content Marketing & Chief Webinerd, ON24 | Randy Brasche, Vice President of Marketing, Folloze | Colleen Goldblatt, Senior Manager, Global Strategic Marketing, Qlik | Lauren Barraco, Sr. Director of Product Marketing, Sendoso | Hermi Ruiz, ABM Manager, Snowflake

CONVERT AND CLOSE

NOW ON DEMAND Intent is the new lead. Understanding early indicators of buying intent and other data insights allows you to develop meaningful conversations with the accounts that convert. Tune in and discover new ways that sales and marketing teams can master ABM to power customer growth.

SPEAKER LINEUP:
Craig Rosenberg, Co-Founder and Chief Analyst, TOPO | Randy Frisch, CMO and Co-Founder, Uberflip | Thad Kahlow, CEO, BusinessOnline | Tricia Gellman, CMO, Drift | Christine Farrier, Sr. Director of Channel/Partner Marketing, Demandbase | Marne Reed, Chief Evangelist, PFL | Katie Kelley, Senior Manager of ABM, Udemy | Jay Tuel, VP of Sales Development, Demandbase | Kevin Rooney, Director of Sales Development, Demandbase

MEASURE AND ALIGN

AUGUST 5 | 9AM PDT - 2PM PDT ABM is not a solo act. When Sales and Marketing teams are in sync, they increase efficiencies, optimize campaigns for better results, and achieve higher revenue growth. Join us for this final tour date to hear how alignment and measurement fuel growth throughout every stage of your ABM journey.

SPEAKER LINEUP:
Nani Shaffer, Sr. Director of Demand Gen and Marketing Ops, Demandbase | Sydney Sloan, CMO at SalesLoft | Kate Levine, Demand Activation Leader, KPMG | Randy Frisch, CMO and Co-Founder, Uberflip | John Dering, Sr. Director of ABM Technology & Strategy, Demandbase | Ruth Juni, Director of Product Marketing, Demandbase

SPONSORS

POWERED BY

PRESENTED BY

DON'T Miss OUT ON THIS GREAT EVENT

Get access. Get connected. Get inspired.

REGISTER NOW