Ad campaigns can easily become complex while multiple audiences, endless creatives, and constant manual tweaks. This month, we’re introducing JourneyIQ, a new functionality in Demandbase Advertising that uses AI to simplify it all.

See how journey-aware automation and smart optimization make every campaign work harder for your pipeline.

JourneyIQ is live

JourneyIQ is the new functionality in Demandbase Advertising that makes every ad campaign work harder on your behalf.  It uses AI to automatically adjust creative and budget based on where each buyer is in their journey, so you can focus on strategy, not setup.

Discover how to plan, launch, and optimize journey-aware campaigns in the new JourneyIQ Playbook. Read the Playbook →

Curious about what else is new in product?

This month, we’ve rolled out updates that make Demandbase even easier to use. You can now import large data sets using S3 buckets, giving teams more flexibility when connecting to their data sources. The Advertising Campaign Builder has a clean new look and guided steps to speed up setup. Buying Group Contact Recommendations help you find and add new stakeholders right from Demandbase. Site Customization now includes built-in reporting to track engagement in real time. And the Account Engagement Agent adds “Next Best Action” guidance, helping sellers know exactly what to do next.

Check out our latest release notes for more details on these releases

View release notes

Get more with these expert resources

New in Academy: Digital Advertising Manager Learning Track
Improve your digital advertising skills with our newest learning path. It is built for Digital Advertising Managers who want to learn to target smarter, optimize budgets, and measure results with the full power of Demandbase Advertising. Start Learning →JourneyIQ Walkthrough
Take a quick tour of JourneyIQ in action and see how AI dynamically reallocates budget and creative as buyers move through their journey. Watch Now→

JourneyIQ User Group Replay
Missed the live JourneyIQ launch? Catch the replay to hear how customers are using journey-aware automation to simplify advertising and drive measurable pipeline. Watch the Replay →

Looking for more?

Explore the full Demandbase Resource Center →

Upcoming events and webinars

Virtual Event: Mastering Account-Based AI
Join us for an in-depth look at how AI is reshaping B2B marketing. Hear from Demandbase leaders, G2 researchers, and customers as they explore how AI transforms buying behavior, ABM strategy, and go-to-market alignment. Register Now →

November User Group: AI at Work
See how Demandbase customers are using AI to target smarter, close faster, and measure impact. Bring your questions, swap ideas, and get practical insights from peers.
Join the Session →

Office Hours: Advertising Optimization
Get expert guidance on how to set up, optimize, and measure success with JourneyIQ. Learn how to make your campaigns more efficient and effective with AI-driven automation. Save Your Spot→

December User Group: Roadmap Deep Dive
Get a first look at what’s next for AI, JourneyIQ, and the Polaris platform. Join this exclusive roadmap session and see how we’re building the future of smarter B2B go-to-market. Register Here →

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