Cookie Policy

Demandbase, Inc., uses cookies on Demandbase Sites and Partner Sites as part of its services and to create a better user experience. Cookies are used on most major websites. For example, Demandbase uses cookies for analytics and advertising purposes, such as to track the effectiveness of its marketing, to show you more relevant content, and for custom site functionality. This Cookie Policy addresses cookies on Demandbase Sites and Demandbase cookies provided to Partner Sites and is a part of the Privacy Policy.

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. Some examples of cookies: (i) analytics cookies collect information about how visitors use websites to allow companies to measure site performance and how effective their marketing efforts are; (ii) advertising cookies recognize a user’s device and help to provide the user with more relevant content and measure the effectiveness of ad campaigns.

What cookies does Demandbase use?

For more details on our cookie use, please read below.

Third Party Cookies on the Demandbase Sites

Cookie Type Source Privacy Choices
Analytics – Functional Adobe Audience Manager; Adobe Omniture
Analytics – Functional Google Analytics
Analytics – Functional Google Tag Manager
Analytics – Functional Bizible
Video Player – Functional Brightcove; Brightcove Player
Advertising Eloqua
Advertising LinkedIn
Advertising Twitter!/ and
Advertising Doubleclick
Advertising Appnexus
Analytics – Functional Optimizely
Analytics – Functional Inspectlet

Demandbase Cookies on Demandbase Sites and Partner Sites

Cookie Type Source Privacy Choices
tuuid Demandbase This cookie is used for analytics and advertising services provided by Demandbase products.

Demandbase Opt-Out Cookie for Interest-Based Advertising on the Demadbase Sites and Partner Sites

Cookie Type Source Privacy Choices Purpose
OPTOUT Demandbase available through the Digital Advertising Alliance This cookie allows you to opt-out of advertising (including interest-based ads and personalization) by Demandbase only when it is done through the use of cookies.

How do I manage my cookie preferences?

You can manage your cookie preferences through your browser settings. Some browsers allow you to whitelist sites from which you accept cookies. For more details on managing cookie preferences, see below:

These (and any other linked) third party sites are not controlled by Demandbase and Demandbase has no control over each site’s privacy practices.

Does Demandbase respect “Do Not Track” signals?

There is no comprehensive “do not track” standard for companies to adhere to. As such, Demandbase does not respond to “do not track” signals.