Build an ad campaign

Building an Ad Campaign in Demandbase’s B2B DSP using the self-serve campaign builder involves five steps. To start, click the New Campaign button.

• Step 1, Campaign Outcome, lets you select an ad campaign strategy based on your desired result. Options include two AI-powered strategies or a standard strategy that does not use the Demandbase AI algorithm. The AI strategies prioritize delivery to increase site visits from engaged users or ad clicks from users showing lower intent levels. These strategies can be further customized by optimizing for a specific performance metric.
• Step 2, Campaign Details, covers configuration of the campaign name, format, schedule, and budget.
• Step 3, Location, enables geographic targeting of ads based on where your account audience is located. A map view within the geoselector tool visualizes your selections and potential ad reach.
• Step 4, Strategy, is where you select the account list, keyword set, and persona-based targeting. Persona-based targeting options include Buying Groups, which identifies and engages members most influential in purchasing decisions at target accounts; pre-built person lists for targeting specific contacts; and filters by job level, job function, and persona.
• Step 5, Creatives, is where you add ad creatives and submit the campaign to go live. You can select existing ad creatives via ad groups or upload new ones. Clicking Publish schedules the campaign.

Demandbase also offers Advertising Campaign Specialists who can assist with planning, creating, optimizing, and reporting on campaigns as an alternative to the self-serve approach.