Turn website metrics into B2B web analytics
Demandbase delivers new, account-based information about your site visitors directly into Google Analytics. It adds new intelligence about the businesses responding to you online with categories that include:
- Company Name
- Company Size (Employee Count)
- Annual Revenue
This account-based view enables you to focus on the quality of the traffic you are driving, moving beyond the individual visitor to look at the customers, prospects, targeted accounts and even competitors visiting your site.