Demandbase is the first and only B2B platform partner for the Adobe Marketing Cloud, delivering account-based personalization, targeting, and segmentation to every component of the Adobe solution. When used together our technologies help B2B companies put the spotlight on which accounts and account segments are relevant and engaged, helping marketers tap into the potential of digital marketing to align sales and marketing, with measurable and direct impact on revenue. Additionally, Adobe has placed an even greater commitment in our solution, as they are not only a partner, but a customer. “Demandbase provides key information and context that is essential to making solid decisions about where to focus time and energy. Additionally, it helps connect customers with the agents who are best suited to answer their questions, which provides a better web experience for the customer,” says Ryohei Asao, Web Marketing, Adobe.
“I saw Demandbase in use at Adobe. So, when we first migrated to Adobe Experience Manager, I said, 'We've got to get this,' and we licensed analytics and content right away.”