Traditional demand generation tactics are no longer proving effective for B2B marketers, so most are making the move to Account-Based Marketing. In a 2016 ABM Leadership Alliance report, organizations practicing ABM are seeing results that far out-pace those they had seen with traditional marketing tactics. And in fact, the longer they practiced ABM, the greater the gains and efficiencies they were realizing.
The Demandbase Consulting Partner Program brings together your service leadership with the capabilities of the industry’s only end-to-end ABM solution provider to help ensure our joint clients realize the promises of an ABM strategy. An ABM approach has implications throughout an organization’s Marketing and Sales teams, including their technology stack, and your guidance can help them reach optimal efficiency and ROI in record time.
Strategic plan development, account-based KPI’s and measurement strategy, organizational change management, technology evaluation and implementation, ad strategy and creative design, cross-channel engagement strategy, data normalization, and website strategy and creative design.