VIRTUAL MARKETING INNOVATION
SUMMIT FOR B2B

PRESENTED BY DEMANDBASE

On-Demand | June 14, 2016

Join us for the virtual version of the Marketing Innovation Summit and get all the sessions from the live event, held April 20-21. This must-attend annual conference — coming again to Pier 27 in Spring 2017 — draws thought leaders and practitioners who want to learn the secrets to successful B2B marketing.

AGENDA

2016
VIRTUAL MARKETING INNOVATION SUMMIT
Keynotes

Chris Golec
CEO, Demandbase

Peter Isaacson
CMO, Demandbase

Kevin Akeroyd
GM & SVP, Oracle Marketing Cloud
Session #1
Account-Based Marketing Track

ABM: The Revolution Grows
Megan Heuer
VP & Group Director, SiriusDecisions
B2B Thought Leadership Track
Account-Based Marketing Meets Account-Based Sales
Jon Miller
CEO, Engagio

Peter Isaacson
CMO, Demandbase
Innovation & Technology Track
The Rise of Adaptive Marketing
Chris Lynch
Sr. Director of Product Marketing, Oracle Marketing Cloud
Session #2
Account-Based Marketing Track

Eight Keys for Integrating ABM with your Sales Team’s Existing Target Account Program
Matt Heinz
President, Heinz Marketing
B2B Thought Leadership Track
Social Selling for the B2B Marketer
Jill Rowley
Chief Evangelist of #SocialSelling
Innovation & Technology Track
Sales and Marketing: The New Power Couple Has Arrived
Adam Blitzer
EVP & GM of Sales Cloud, Salesforce
Session #3
Account-Based Marketing Track

The ABM Tech Stack: Scaling Your ABM Strategy
Panel Moderator:
Peter Isaacson
CMO, Demandbase
Panelists:
Andrea Ward
VP, Marketing, Oracle Marketing Cloud

Dave Rigotti
Head of Marketing, Bizible

Stephanie Robotham
Head of Demand Generation, Optimizely

Shari Johnston
VP, Demand Marketing, Radius

Michelle Wohl
VP, Product Marketing, Get Smart Content

Chris Jones
VP, Technology, LookBookHQ

B2B Thought Leadership Track
Agile Innovation for the B2B Marketer
Delphine Cherewick
Senior Consultant, Digital Marketing, Dell
Innovation & Technology Track
Bet on Bingeing: Why Content Consumption is the Key to Better Conversion
Nick Edouard
Co-founder, President & CMO, LookBookHQ
Session #4
Account-Based Marketing Track

Demysifying ABM Metrics
Dave Rigotti
Head of Marketing, Bizible
B2B Thought Leadership Track
Going Beyond the Empowered Buyer: The Next Five Mega Marketing Challenges
Matthew Sweezey
Principal of Marketing Insights, Salesforce
Innovation & Technology Track
Forget Bernie & Trump: Demand Orchestration is This Year’s Revolution
Jeremy Bloom
CEO, Integrate
Session #5
Account-Based Marketing Track

The Rise of Identity Networks
Gina Bianchini
Founder & CEO, Mightybell
B2B Thought Leadership Track
Insight to Action: How Predictive Analytics Accelerates B2B Marketing Success
Darian Shirazi
CEO, Radius
Innovation & Technology Track
How to Fuel Your ABM Strategy with Content

Yoav Schwartz
Co-founder & CEO, Uberflip

 

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