Account-Based Experience (ABX) is a go-to-market strategy that puts the spotlight on the customer experience and uses data to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle.
Only 27%* of companies report they are fully satisfied with their ability to deliver truly personalised customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.
The right type of data can help you hyper-personalise the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.
Join us as we cover how to use data-driven ABX to deliver great customer experiences.
*Source: Aberdeen’s CX Executive’s Agenda for 2019 study