webinar

How to Unify Sales and Marketing as Revenue Rockstars

Did We Just Become Best Friends? How to Unify Sales & Marketing As Revenue Rockstars

Have you seen the movie Step Brothers? At first, the relationship was contentious, where Night Hawk (Marketing) wants to focus on being the songbirds of their generation and Dragon (Sales) bangs away on the drums trying to find a rhythm. They soon learned that they both had a lot in common, including love for doing karate in the garage and Velociraptors. Can Sales and Marketing teams find common ground to unite them as revenue rockstars?

Join Night Hawk (Brian Finnerty, VP of Growth Marketing) and Dragon (Jay Tuel, VP of Sales Development) to learn more about how to create open lines of communication to get Sales & Marketing teams on the same page and building repeatable workflows that enable SDRs to more effectively build pipeline. 

During this session, attendees will get actionable insights on how to:

• Get both teams in tune with sales and marketing motions that ladder up to the Account-Based Segmentation model.
• Communicate more effectively with both formal working groups and informal cross-team banter.
• Build personalized intent cadences into your SDR onboarding plan for higher engagement + intent, decreased ramp times, and more efficient prospecting.
• Generate predictable pipeline by leveraging playbooks that track buying signals for proactive, personalized outreach.

Watch on-demand now!