In this webinar you will learn the history and necessity for the GDPR and how marketers are rating their progress toward reaching compliance with the GDPR.Read More
One of the major themes for marketers has been ‘GDPR’ and how it will impact marketing for the foreseeable future. But what many marketers don’t understand is that the GDPR parameters aren’t the same for B2B as they are for B2C.
Demandbase and Demand Metric recently launched a study to see how B2B marketers are approaching compliance with the GDPR at their organizations. Surprisingly, the study found that only 32% of marketers report that their companies are fully GDPR compliant and 20% of marketers surveyed were not aware of the GDPR.
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