Scale and Precision
for an Account-Based
Marketing Strategy

With 2019 around the corner, marketers are in the midst of channel analysis and strategy planning. We all know that Account-Based Marketing (ABM) works but might run into hurdles when looking at the the wrong KPIs. So what KPIs should we be looking at when optimizing for both precision and scale?

Tune-in to hear how Demandbase evaluated channels through an ABM lens to determine which channels truly are the best at driving target account engagement.

In this webinar you will learn:

• Why B2B purpose-built technologies are critical to marketings’ success
• The metrics that matter when analyzing channels for an ABM strategy
• Which top-of-funnel channels deliver the best results in scale, precision and costs