webinar

Marketing Be Nimble, Sales Be Quick!

Watch on-demand a discussion featuring Jon Miller, CPO, Demandbase, and Craig Rosenberg, Chief Analyst and Co-Founder of TOPO as they walk us into the future of sales and marketing alignment.

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webinar

Marketing Be Nimble, Sales Be Quick!

It’s about agility and alignment in a challenging market [not luck].

We are all familiar with the old nursery rhyme, move swiftly, be nimble, clear the candlestick to keep the good luck flames of fortune afire. Well, in today’s B2B market, it’s about agility and alignment, not luck. 

Marketing and sales teams need to be nimble to offer extreme value at every touchpoint along the buyer’s journey while keeping the elusive buying committee engaged. The consequence of “putting out the flame” on engagement with your target accounts is high stakes, and the days of following linear purchasing paths are long gone.

Watch our webinar featuring Jon Miller, CPO, Demandbase and Craig Rosenberg, Chief Analyst and Co-Founder of TOPO as they walk us into the future of sales and marketing alignment, challenge some of the more traditional motions of demand gen, and show us how to leverage and orchestrate a unified account-based strategy that is multi-touch and multi-channel.

During the webinar, B2B sales and marketing teams will get insights on how to:

  • Orchestrate complex, multi-step engagement plays.
  • Leverage integrated account-based campaigns + measurement that matters.
  • Implement the ABM practices that separate the best from the rest.
  • Offer “extreme value” at every touchpoint along the buyer’s journey in the best (and worst) of times.

Watch on-demand now!

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