As Account-Based Marketing (ABM) programs have become standard best practice, B2B marketers are holding themselves accountable to business metrics further down the funnel, such as pipeline and revenue. So, what happens after Marketing hands leads over to Sales?
With Demandbase’s new Conversion solution, Marketers can now give Sales the insights to better reach and engage the right individuals – with personalized messages, within your target accounts –and deliver them right where Sales spends their time: email, Salesforce, and Slack.
As a valued Demandbase partner, join Kent Ragen, VP of Channels, along with others, on January 23, to get the first look of the new Conversion solution. Get a head start so you can hit the ground running with your clients in 2018.