In this session from Forrester B2B Summit, Steve Komlos from Splunk discusses how his team identified baselines across key segments to create their account-based go-to-market plans. Read more
Marketers care deeply about splitting their TAM into core segments in order to provide more personalization for a better experience. In this session, Splunk will walk through how their industry focus (Public Sector, Financial Services, etc.) began with measuring if accounts from those industries were coming to Splunk’s website. You’ll learn best practices in how to create account-based go-to-market plans once baselines across key segments are identified to optimize engagement from the right industries with the right website content.
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