In this session Jon Miller, CMO at Demandbase, shares practical, proven techniques from the just-released “Clear and Complete Guide to Account-Based Experience” on how companies can improve pipeline and growth.
As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation and account-based marketing’s rise — and now he’s setting out a roadmap for what’s next, including blending account-based marketing (ABM) and customer experience (CX) to create a new model called Account-Based Experience (ABX).
In this session, he shares practical, proven techniques from the just-released “Clear and Complete Guide to Account-Based Experience” and focuses on how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.
After viewing this session you will be able to:
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