webinar

Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing

Marketers are prioritizing Account Based Managent. How will this impact future budget decisions? Get smart about ABM budgeting – from the very basics – to even more savvy ways you can build your budget.

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webinar

Be a Marketing Hero in 2017: Budgeting Strategies for Account-Based Marketing

According to SiriusDecisions research, 92% of marketers call ABM a B2B must-have and 68% are planning to invest in ABM technologies in the next twelve months. With 2017 right around the corner, do you have a plan on how to budget for ABM?

Join WhiteHat Security and Demandbase to learn why marketers are prioritizing ABM and how they are budgeting for it in 2017.

In this webinar you’ll learn:

  • Why top marketers are focusing on ABM in 2017
  • ABM basics needed to start planning your budget
  • Different ways marketers are developing ABM budgets
  • How ABM will impact budgeting decisions

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