On-Demand Webinar I Predicted Marketing Automation & It Changed Everything – Here’s What’s Next The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom of funnel metrics and post-sale revenue. In this session, he’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition. At the end of this session you will be able to: Implement account-based best practices from leading practitioners; Recognize what works — and doesn’t — for engaging accounts in conjunction with sales; and Know what’s in store for B2B marketing in the next 10 years. Show Slides Hide Slides Explore Recommended Content for You Webinar How to Maximise your MarTech Stack for B2B Marketing Success Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Webinar B2B Advertising in 2024: Winning Target Accounts in a Cookieless Era Join this interactive webinar with John Arnold, Principal Analyst at Forrester and Gareth Noonan, GM Advertising at Demandbase... Learn more Webinar The ROI Lab for Sellers On-Demand Watch the ROI Lab for Sellers and learn actionable strategies and tips on how to gain a competitive... Learn more Schedule a customized demo today Book a Demo
Webinar How to Maximise your MarTech Stack for B2B Marketing Success Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more
Webinar B2B Advertising in 2024: Winning Target Accounts in a Cookieless Era Join this interactive webinar with John Arnold, Principal Analyst at Forrester and Gareth Noonan, GM Advertising at Demandbase... Learn more
Webinar The ROI Lab for Sellers On-Demand Watch the ROI Lab for Sellers and learn actionable strategies and tips on how to gain a competitive... Learn more