In this session from B2BMX, Jon Miller discusses recent trends in buying and how new research on Sales and Marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition
The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom of funnel metrics and post-sale revenue.
In this session, he’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition.
At the end of this session you will be able to:
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