Webinar

How To Evolve Your B2B Go-to-Market Strategy With Account-Based Experience

During this session of the Campaign Optimization series, join Tenessa Lochner to learn how companies are evolving their go-to-market to align with the buyer experience at every stage of the journey Read more

webinar

How To Evolve Your B2B Go-to-Market Strategy With Account-Based Experience

Account-Based Experience (ABX) has become the modern approach by leaders, and it’s rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage, and what to say to each account.

During this session, join Tenessa Lochner, Director of Enterprise Marketing & ABM at Demandbase, to learn how companies are evolving their go-to-market to align with the buyer experience at every stage of the journey, including:

  • Site customization;
  • Forms enrichment; and
  • Personalization approaches to create unique experiences for customers and prospects.