In this session you will learn to better understand the use of Artificial Intelligence (AI) in B2B marketing and see real-life examples from Forrester and BAE of how organizations are using AI to improve sales and marketing alignment and boost pipeline generation.
While surveyed marketers believe AI will be transformative and help drive measurable business outcomes, fewer than 20 percent are actually using AI-powered applications today. All that is about to change and it’ll be easier than you might think.
In this session you will learn to better understand the use of AI in B2B marketing and see real-life examples from Forrester and BAE of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
You’ll come away understanding:
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