Learn how Pharma/Life Sciences can prepare for a pivot to digital with Account-Based Marketing. Read more
Due to COVID-19, along with just about everyone else, tens of thousands of pharmaceutical representatives are now “working from home”. This has created an engagement void that drug makers are now filling with websites, apps and other digital tools, in an effort to maintain some semblance of interaction with the doctors who prescribe their treatments. How do we make sense of this new digital ecosystem?
The generally agreed-upon models for how healthcare providers interact with healthcare sales professionals will likely take quite some time to return to “normal”. However, there are digital opportunities to help support and maybe even improve the transition away from old methodologies. How can Pharma/Life Sciences prepare for the pivot to digital? We invite you to join our panel of experts who will share their perspectives on embracing emerging strategies while maintaining focus on successfully serving customer needs.
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