New Year, New Pipeline: Proven Steps to Jump-Start Your Pipeline & Close Deals Faster

Live Webinar

Join us

Tuesday, January 18
11AM - 12PM PST

New Year means new pipeline goals are upon us — and yes they keep growing! Learn the proven steps to jump-start your year and quickly fill your pipeline with high quality opps that are bigger, will close faster and make 2022 your strongest year yet.

Join Demandbase experts Asher Mathew, VP of Data Cloud, and Beki Scarbrough, VP of Account Based Experience, as they walk through the essential steps to optimize your go-to-market in 2022 for a cohesive customer journey.

The four main steps they’ll cover are:

  • Data foundation – from building your total addressable market, ICP, to target account lists
  • Engaging your buyers – using personalization at scale
  • Activating your sales team – enabling smarter sellers and faster closers
  • Measurement & metrics – proving success of your programs and what to invest more, and less, in to optimize results
  • Speakers

    Beki Scarbrough
    VP of ABX
    Asher Mathew
    VP of Data Cloud