Wed. Nov 11, 2015
11:00 - 11:40 AM
Find out why 95% of B2B Marketers say Account-Based Advertising Drives Success
If you’re here, it’s because you’ve noticed that traditional display advertising isn’t proving the value necessary to drive sales growth and you’re ready to take your B2B ad campaigns to the next level.
Get ready to be the rock star on your team – in less than 45 minutes you’ll learn how Account-Based Advertising aligns marketing with sales and delivers the results your execs expect.
Join us on Wednesday, November 11 as we cover:
- A strategic overview of B2B Digital Advertising
- An exclusive look at the future of B2B Advertising in 2016
- How to deliver & measure full-funnel B2B ad experiences which drive growth
- Success stories from leading brands such as CSC, Veracode, and Plex
About the Speakers
Phil Hollrah | @philhollrah
Vice President, Product Marketing
Phil Hollrah has spent his 20 year career specializing in both B2C and B2B marketing. He has a proven track record of developing strategic plans and marketing programs that drive new business, expand revenue, and build brands. As Vice President of Product Marketing, Phil is responsible for go-to-market strategies, sales enablement, messaging and positioning for Demandbase’s B2B Marketing Cloud.
Phil began his career in CPG brand management roles, has spent the past 15 years working for high growth ad tech and software companies and is a pioneer in online audience targeting.
Louis Moynihan | @louismoynihan
Vice President of Strategic Alliances
Louis Moynihan is a Silicon Valley innovator with more than 17 years in the Online Marketing and Advertising business’ with particular emphasis on early stage Ad-Tech companies. As VP of Strategic Alliances, Louis is building and maintaining strategic relationships with industry leaders in both marketing and advertising technology such as Adobe, Salesforce, Oracle, Google and Microsoft. Louis is very passionate about the emerging Ad Tech and Marketing Tech convergence and has the charter to enable Demandbase to execute as a market leader across the platform.
Recently named Co-Chair of the IAB B2B Committee, Louis has been extremely active in guiding their strategic objectives and KPIs since 2014. He was the working group lead for the “Winning Strategies for B2B & Native” Town Hall in 2015 and he is also a member of the Programmatic Council.