Making Sense of the Evolving
ABM Solution Landscape

Live Webinar

Wednesday, January 29
10 - 11AM PST

In just a few short years, ABM has evolved rapidly from the buzzword du jour to a mainstream strategy already implemented, being rolled out, or being planned for by nearly every B2B organization. To meet this need, the landscape of vendors offering solutions that can enable an ABM strategy has increased in both size and complexity.

In this webinar, Forrester expert and guest speaker Steve Casey will share insights from his recent report on the ABM solution marketplace, data on the adoption of ABM as a practice and the results early adopters have realized, and analysis of the major trends having an impact on the future of ABM.
Attendees will learn:

  • How the ABM solution landscape has evolved over the past few years and where it is headed
  • Which capabilities and solutions are core to successful ABM strategies and programs
  • How to plan for, prioritize, and optimize their ABM technology investments.

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Steve Casey
Principal Analyst,
Phil Hollrah
VP, Product Marketing and Analyst Relations,