Expert ABM

Bringing Sales and Marketing Together

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On-Demand Webinar

Cinderella and Prince Charming. Beauty and the Beast. Aladdin and Jasmine. Sales and Marketing.

That last one doesn’t always have the fairytale ending we want them to, but we’re going to solve that.

In this webinar, we’ll share why Account-Based Marketing is key to bringing these two teams together. Not only will we walk you through the steps that go into building the strategy, but we’ll also share best practices and case studies from our own alignment story.

You will learn how to:

  • Align Sales and Marketing on a list of accounts
  • Connect marketing and sales metrics
  • Build marketing campaigns with sales involvement
  • Invest in sales and marketing technology

Speakers

Jay Tuel
Senior Director, Sales Development
Demandbase
Jessica Fewless
Senior Director of Field and Partner Marketing
Demandbase