webinar

End-to-End ABM: From Identification to Closed Business

Account-Based Marketing has officially taken off. However, ABM involves more than simply executing account-focused campaigns. B2B marketers are now responsible for identifying the companies that are likely to buy, as well as delivering the right individual buyers from within those accounts.

Join Aman Naimat, Founder of Spiderbook, and Peter Isaacson, CMO of Demandbase, as they discuss strategies to identify net new accounts and close them faster with end-to-end ABM. During this session, you will learn:

• The main drivers behind the expansion of ABM
• The difference between predictive and prescriptive account identification
• The power of buyer-specific insights for marketing and sales