Empowering Sales with
Account Insights

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As Account-Based Marketing (ABM) has become standard best practice, B2B marketers are holding themselves accountable to business metrics further down the funnel, such as pipeline and revenue. So, what happens after Marketing hands leads over to Sales?

With Demandbase’s new Conversion solution, Marketers can now give Sales the insights to better reach and engage the right individuals – with personalized messages, within your target accounts – and deliver them right where Sales spends their time: email, Salesforce, and Slack.