webinar

Engaging The Demand Unit: How To Personalize And Accelerate The Customer Journey

During this webinar, experts from Demandbase will share deeper insights into this year’s research and discuss how these insights on B2B buyer behavior are impacting go-to-market initiatives.

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webinar

Engaging The Demand Unit: How To Personalize And Accelerate The Customer Journey

While focus has moved towards demand units and buying groups, there is still a necessity to have 1:1 engagement and relationships with potential customers. Findings from last year’s B2B Buyers Survey shows that more than half (52%) of businesses saw an increase in the number of team members involved in the purchase process, and preliminary results from this year’s survey show that will continue to grow.

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