On-Demand Webinar Stop The Insanity — Deliver Better Buyer Experiences Or Else The days of a linear buying journey and traditional marketing-to-sales hand-offs are a thing of the past as organizations rely on integrated plays between marketing, SDRs and sales reps to better engage buyers throughout their entire journey. When an organization can paint a complete picture of an account, such as knowing who engaged with marketing campaigns and responded to sales outreach, it creates a positive prospect experience that propels them forward in the buying process. This Demand Gen Report Buyer Insights & Intelligence series session will take a research-backed approach to explore the changing B2B buyer’s journey through the lens of both sales and marketing. Demandbase’s VP of Marketing Sandra Freeman and ABX Expert Tiffany Giddens will dive into brand new DGR benchmark data to discuss what it means for both sales and marketing, with a specific focus on: The importance of orchestration to create efficient omnichannel experiences; The multiple engagement points buyers are using to discover solutions and form brand impressions; The expansion of buying committees and their subsequent behavioral changes, with a specific focus on how organizations can turn to a multi-threading approach to build relationships with as many stakeholders as possible; How purchasing timelines have changed over the past year and the implications of those changes; and The key points buyers are looking for in content, such as deployment and ease of use. Explore Recommended Content for You Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more Webinar How to Maximise your MarTech Stack for B2B Marketing Success Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Event How to Effectively Scale Your ABM Program Join our webinar to learn from our esteemed panelist about how they’ve managed these challenges to build world... Learn more Schedule a customized demo today Book a Demo
Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more
Webinar How to Maximise your MarTech Stack for B2B Marketing Success Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more
Event How to Effectively Scale Your ABM Program Join our webinar to learn from our esteemed panelist about how they’ve managed these challenges to build world... Learn more