How to Create and Measure
an Account-Based Marketing
Strategy

On-Demand Webinar

Whether your company is already up and running with an Account-Based Marketing strategy or just beginning to dabble in it, you’ll find that tracking the right metrics is key to ensuring ROI. It’s critical to find out what’s working and change what’s not, so you can focus your efforts as you plan for the year ahead.

During this webinar, Nani Jansen, a Demandbase Account-Based Marketing practitioner, will provide key insights into refining your ABM efforts, including how to:

  • Build an ABM strategy and measurement program tailored to it
  • Identify the key metrics that matter
  • Use analytics to refine targeting and personalization and
  • Evaluate performance across the entire sales and marketing funnel

watch the webinar on-demand

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Speakers

Nani Jansen
Director, Product Marketing
Demandbase
Lia Hanson
Director, Demand Generation
Demandbase