How to Create and Measure
an Account-Based Marketing
Strategy

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Whether your company is already up and running with an Account-Based Marketing strategy or just beginning to dabble in it, you’ll find that tracking the right metrics is key to ensuring ROI. It’s critical to find out what’s working and change what’s not, so you can focus your efforts as you plan for the year ahead.

During this webinar, Nani Jansen, a Demandbase Account-Based Marketing practitioner, will provide key insights into refining your ABM efforts, including how to:

  • Build an effective ABM strategy and measurement program
  • Identify the key metrics that matter most
  • Use analytics to refine targeting and personalization efforts
  • Evaluate campaign performance across the entire sales and marketing funnel