Beyond the Hype:
How to Create and Measure an ABM Strategy

Whether your company is already up and running with an Account-Based Marketing strategy or just beginning to dabble in it, you’ll find that tracking the right metrics is key to ensuring ROI. It’s critical to find out what’s working and change what’s not, so you can focus your efforts as you plan for the year ahead. During this webinar, Demandbase and Full Circle Insights provided key insights into refining your ABM efforts, including how to:

• Build an ABM strategy and measurement program tailored to it;
• Identify the key metrics that matter;
• Use analytics to refine targeting and personalization; and
• Evaluate performance across the entire sales and marketing funnel.