webinar

B2B DIGITAL ADVERTISING:
DISCOVERING OPPORTUNITIES
WITH ARTIFICIAL INTELLIGENCE

B2B advertisers have been hesitant to adopt AI-driven approaches, in large part because most ad-tech solutions were built for their B2C counterparts.

But there are tremendous opportunities in B2B advertising and AI. Marketers are now able to derive real value for everything from dynamically adjusting campaigns to optimizing first- and third-party data. And that’s just the beginning.

In this webinar you will learn about:

• Today’s barriers to meaningful AI adoption by B2B marketers
• The roadmap to an AI-assisted approach to Account-Based Marketing
• Examples of real marketers putting AI-enabled platforms to work