Webinar

The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made

This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Read more

webinar

The Anatomy Of A B2B Buying Journey: Analyzing New Data On How Purchase Decisions Are Shaped & Selections Are Made

This session will look at key findings from the brand-new B2B Buyer’s Survey conducted by Demand Gen Report. Join Tracy Kraft, VP of Revenue Marketing at Demandbase and Demand Gen Report’s Founder and Editorial Director, Andrew Gaffney, for a sneak peek at this year’s benchmark research. We will also dive deeper into the behaviors and preferences of specific members of the buying committee, examining the responses of:

  • Primary decision-makers
  • Influencers
  • Internal champions
  • Researchers
  • End-users
  • This session will also explore how various tactics/touchpoints, such as advertising, email, SDR outreach, social, and webinars, can influence and accelerate the decision-making process at specific stages in the buying journey and how to use this knowledge to more effectively orchestrate sales and marketing motions.

    Let's do this.

    Curious how ABM and Demandbase would work for you?

    Get Demo