webinar

Advanced Account-Based Strategies to Accelerate Your Pipeline

In this on-demand session, revenue leaders Catie Ivey, Kevin "KD" Dorsey and Max Altschuler discuss how to identify, target, & close your ideal accounts with the advanced account-based strategies that are working right now in 2020.

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webinar

Advanced Account-Based Strategies to Accelerate Your Pipeline

I’m going to fill you in on a little-known secret: “account-based sales” (ABS) isn’t some new, fancy way of generating pipeline & closing deals. In fact, savvy sellers have been practicing targeted ABS techniques for decades.

Here’s the bottom-line: if you’re selling B2B and don’t have a concrete account-based sales strategy, you’re getting left behind. Don’t worry, though, because we’ve got your back.

In this replay, a panel of revenue leaders helped us learn how to identify, target, & close your ideal accounts with the advanced account-based strategies that are working right now in 2020.

  • How to make your outreach relevant & differentiated (at scale)
  • How revenue teams have adapted their account-based strategies since March 2020
  • How to work with Customer Success to create account-based “growth-loops” (this is key to reducing churn)
  • How to prioritize accounts that are most likely to purchase (using intent + engagement data)

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