Webinar

LinkedIn Shares The Keystone to B2B Marketing: Finding the right accounts for your ABX

Every account-based marketing strategy starts with deciding which accounts to include. And, like all marketing strategies, there is no one size fits all approach. Read more

webinar

LinkedIn Shares The Keystone to B2B Marketing: Finding the right accounts for your ABX

Kaitlin (Stich) Bellay, Head of Channel Marketing, LinkedIn

Every account-based marketing strategy starts with deciding which accounts to include. And, like all marketing strategies, there is no one size fits all approach. However, there is a great deal of information and guidance to help you get started and improve what you’re doing today.

In this session you’ll hear about:

  • The changing landscape of marketing data
  • Ways to approach your search for identifying accounts
  • Excellent sources for reps and marketing operations managers

Let's do this.

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