LinkedIn Shares The Keystone to B2B Marketing: Finding the right accounts for your ABX

webinar

LinkedIn Shares The Keystone to B2B Marketing: Finding the right accounts for your ABX

Kaitlin (Stich) Bellay, Head of Channel Marketing, LinkedIn

Every account-based marketing strategy starts with deciding which accounts to include. And, like all marketing strategies, there is no one size fits all approach. However, there is a great deal of information and guidance to help you get started and improve what you’re doing today.

In this session you’ll hear about:

• The changing landscape of marketing data
• Ways to approach your search for identifying accounts
• Excellent sources for reps and marketing operations managers