Webinar

Winning by Design Shares How to Convince Execs to Update Their Thinking about ROI

We created a monster called the MQL. Now how do we get rid of it? For so long, we focused so much on net-new marketing sourced demand, we've made it really hard to update our measurement to match marketing's updated, broader contribution to the business. Read more

webinar

Winning by Design Shares How to Convince Execs to Update Their Thinking about ROI

Megan Heuer, Managing Director, Winning By Design

We created a monster called the MQL. Now how do we get rid of it? For so long, we focused so much on net-new marketing sourced demand, we’ve made it really hard to update our measurement to match marketing’s updated, broader contribution to the business.

In this session you’ll learn:

  • How to change the way we explain marketing’s contribution and communicate effectively with an executive audience
  • How to link marketing measurement to strategic business goals while still using it to diagnose tactical improvement opportunities

Let's do this.

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