On-Demand Webinar Winning by Design Shares How to Convince Execs to Update Their Thinking about ROI Megan Heuer, Managing Director, Winning By Design We created a monster called the MQL. Now how do we get rid of it? For so long, we focused so much on net-new marketing sourced demand, we’ve made it really hard to update our measurement to match marketing’s updated, broader contribution to the business. In this session you’ll learn: How to change the way we explain marketing’s contribution and communicate effectively with an executive audience How to link marketing measurement to strategic business goals while still using it to diagnose tactical improvement opportunities Explore Recommended Content for You Webinar Smarter Outbound with Demandbase Discover how AI technologies are reshaping the playbook, empowering you to elevate engagement, enhance targeting accuracy, and maximize... Learn more Webinar How to Maximise your MarTech Stack for B2B Marketing Success Check out Jon Miller's keynote from the Global ABM Conference as he redefines the ABM Playbook. Learn more Webinar In the Lab with DB: Unlocking the Power of Intent Data Unlock the full potential of Intent Data in our customer lab. Elevate your marketing programs and ABM efforts... Learn more Schedule a customized demo today Book a Demo
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