ABM Meets Account-Based Sales Development with SalesLoft

On-Demand Webinar

Align Marketing and Sales is the first step towards implementing the hottest B2B marketing strategy on today’s scene. Join Demandbase CMO Peter Isaacson & SalesLoft VP of Demand Generation Kevin O’Malley as they delve into the importance of aligning the two groups and how doing that will deliver the success your business seeks!

During this session you’ll learn:

  • Strategies for optimizing limited marketing resources for better results
  • How to use an account focus to blow out your metrics
  • Steps to start your account-based strategy


Peter Isaacson
Chief Marketing Officer
Kevin O'Malley
VP of Demand Generation
David Pita Sr.
Demand Generation, Business Analyst

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