webinar

ABM Master Class: Scaling, Part II

In part 2 of our Scaling series, we discuss different approaches to research and information gathering, approaches for customization based on the insights gathered, and the technology and tools that support impactful ABM at scale.

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webinar

ABM Master Class: Scaling, Part II

Scaling an ABM program is one part art and one part science. In the first part of our series, we discussed knowing when to scale (and when not to), what scaling means, and the different ways to scale.

In part 2 of our Scaling series, we talked about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs.

We discussed different approaches to research and information gathering, approaches for customization based on the insights gathered, and the technology and tools that support impactful ABM at scale.

You will leave with:

  • A clear framework for how to pursue personalization based on your ABM strategy.
  • Tools and technology that support impactful personalization by role and account at scale.
  • Real-world examples of successful programs using next-level personalization.

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